Welcome to Nut
Based in London we collaborate on moving image, design and digital projects for the advertising, film and music industries.
Rella is a menswear fashion startup based in London and they approached us to shoot a commercial for their website early this year.
Using their logo and the theme of ‘unleashing the tiger’ we thought about ways we could bring the logo and the brand to life that would bring some original visuals to the mix. We drew up a storyboard and got in touch with animator Jack Tilley to animate a looped tiger which we then projected across scenes in London. We did a night shoot with the projection, and with some success started cutting it. Over the next month we added the finishing touches of sound design at Jungle in Soho, the grade and the music composition.